Deb Rosen

Billie think of a woman

On International Women's Day, while other female empowerment brands were celebrating the achievements of women, we challenged the word WOMAN entirely. The film uncovers the biases we’ve all been programmed to believe and questions if all women are being celebrated equally.

RULES OF BODY HAIR

This campaign aimed to break the cycle of body hair shame by going to the root of the problem, asking why women are taught to hate it in the first place. The campaign consisted of a short film and children’s book challenging norms and getting rid of the stigma surrounding body hair.

CHILDREN’S BOOK

BILLIE RED, WHITE & YOU DO YOU

Ahead of July 4th and the unofficial start of summer, this campaign celebrated the freedom to ‘do you’ — reinforcing shaving as a choice, not an expectation. For this one we defiantly celebrated pubic hair in the most high stakes environment – on the beach.

 PHOTOgraphy

BILLIE MOVEMBER

In a first-of-its-kind campaign, we asked women to join in on Movember and celebrate their ‘stache in the name of a good cause. The campaign helped raise money for charity all while disrupting the hairless flow of outdated beauty standards we’ve all outgrown.