Deb Rosen

scratch & sniff the pit

We turned the streets of New York into a scratch & sniff experience that captured the noses and attention of the public. The campaign went viral, being featured on Good Morning America, New York Post, ABC News, and Late Night With Seth Meyers. Billie was named one of 2026’s most innovative advertising & marketing companies, but most importantly, it translated into a 60% increase in Coco Villa deodorant sales.

billie Mother’s Day

Postpartum bodies belong on a pedestal.

Photographer: Camila Falquez

NO worries if not – The board game

Life as a woman can sometimes feel like an unwinnable game. So we turned it into one. Introducing No Worries If Not: the game about "the game" that women never wanted to play. Based on the pitfalls of daily life, No Worries if not includes over 80 cards with all too familiar setbacks. Spoiler alert – you can’t win!!

PRIDE FAIRYTALES

For Pride we reimagined classic fairytales – the ones you know and love but kind of wish weren’t so… problematic. Working with writers and illustrators from the queer community, we reworked Cinderella, Snow White and Rapunzel to expand the narratives and representation beyond a heteronormative perspective and narrow view of womanhood.

CINDERELLA

SNOW WHITE

RAPUNZEL

ARE WE DOING VIDEO

Constant video calls during a global pandemic meant more screen time with our own faces than ever before. ‘Are We Doing Video’ encouraged women to stop apologizing for looking like…themselves.